SEO & Generative Engine Optimization

Rank on Google.
Recommended by AI.

Search has split. Your customers use Google and AI tools like ChatGPT, Claude, and Gemini to find solutions. We fix your technical foundation, optimize your content, and use journalist-earned authority to make your brand the source Google ranks and AI recommends.

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Technical SEO

We fix the foundation: site speed, Core Web Vitals, crawlability, indexation errors, and structured & meta data. If Google can't properly read your site, nothing else matters.

Core Service
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On-Page & On-Site SEO

Keyword strategy, content architecture, page-level optimization, and fixing cannibalization issues. We structure your site to match search intent for the terms your customers actually use.

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GEO & AI Search Optimization

ChatGPT, Claude, Perplexity, and AI Overviews are answering your customers' questions right now. We make sure your brand is the source they recommend.

Why We're Different

Rankings Are Earned.
We Built the Engine to Earn Them.

Most SEO agencies run a keyword report, write a few blog posts, and call it a strategy. Rankings don't work that way. Google and AI models rank and recommend sites they trust — and trust is built through authority signals that take deliberate work to earn.

That's why we pair technical SEO and content optimization with our in-house Digital PR newsroom. Former journalists pitch your brand to local, industry & trade publications, earning the credibility that tell Google and AI models: this source is an authority.

  • build
    Technical Foundation First We fix crawlability, speed, and indexation before touching content. No point optimizing pages Google can't read.
  • hub
    Content Architecture, Not Just Content We structure your site's information hierarchy, schema & meta, so every page reinforces the message. Build the topical authority Google uses to decide who belongs on page one.
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    Digital PR Builds the Authority Our journalists earn placements in top publications. Those mentions are the authority signals that push rankings up and make AI models confident enough to recommend you.
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Proven Results

Search Performance Impact

20-2000%

Organic traffic increase in 12 months with Digital PR + SEO

500+

Earned media stories placed in the last 12 months across 150+ publications

3.1

Average client retention in years

20%

Conversion improvement through landing page optimization

Get Your SEO Audit
The Authority Engine

Why Digital PR Is the Missing Piece in Your SEO Strategy

On-page optimization tells Google what you're about. Digital PR tells Google — and AI — that you're worth trusting. Both are required to rank and get recommended.

1

On-Page Signals What You Do

Keyword-optimized pages, structured data, and clear content architecture tell Google exactly what topics you own. This is the starting point — necessary, but not sufficient on its own.

The Multiplier
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Digital PR Proves You're Trusted

Our journalists earn placements in major publications — AP News, Forbes, industry outlets — that link back to your site. Each one is an editorial vote of confidence that Google and AI models use to determine authority and search rank.

3

GEO Makes You the AI Answer

When your brand is cited across authoritative publications, AI models like ChatGPT and Gemini treat you as a known, credible entity. The result: when someone asks AI who to call, your name comes up.

How We Engineer Search Dominance

Every engagement starts with a deep technical audit and ends with compounding organic growth. Here's how we get there.

1

Technical Audit

Crawl your site, identify indexation issues, speed bottlenecks, broken links, structured data gaps to fix what needs done.

2

Content Tactics

Search intent mapping and content architecture designed to capture demand at every funnel stage.

3

Authority Building

Our journalists earn placements in top publications. Every story is an authority signal that accelerates trust in your brand.

4

Track & Iterate

We monitor rankings, traffic quality, and key events like phone calls, then double down on what moves revenue.

SEO + GEO vs. Traditional SEO Only

Search has fundamentally changed. Here's why optimizing for Google alone isn't enough anymore.

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Traditional SEO Only

  • close Optimizes for Google rankings only, ignores AI search entirely
  • close Generic blog posts with no entity clarity or structured authority
  • close Content siloed from link building, no compounding effect
  • close Technical fixes treated as a one-time task, not ongoing
  • close Backlinks from spam farms and guest post networks that Google devalues
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Split One SEO + GEO

  • check Dual optimization for Google rankings and AI search citations
  • check Entity-focused content that AI models can clearly categorize and cite
  • check Digital PR integrated — Authority is what separates page one from page ten
  • check Regular technical monitoring: load time, crawl health, schema validation
  • check Editorially vetted articles in real news publications that Google & AI rewards

Real Revenue Results

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"I've worked with Split One over the last 18 years. Highly recommned to anyone looking for results. They don't over-promise but always deliver."

JP

James P.

Founder, Logistics Expert

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"As a business owner with a modest budget, getting good results is a big factor to our success. After attempting to do it ourselves, we hired Split One and we couldn't be happier with the results."

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David T.

Owner, Boutique Salon

Ready to Rank on Search and Recommended by AI?

Stop optimizing for yesterday's search engines. Start building the authority engine your competitors haven't figured out yet.

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